Music has always played a massive part in our daily lives.
It has brought us together, kept us calm in moments of agitation and lifted us in moments of dejection.
Even after centuries, music still continues to have a positive impact on the world.
It has brought humanity together, taught us to forget our differences and sometimes, became a catalyst for peace.
It is our goal, alongside talent worldwide, to shine a light upon some of the world's darkest moments.
We wish to showcase the beauty of collaboration and what can be achieved through working together.
It is our ambition to employ our voices as creators so that the world may empathise with those who are disadvantaged.
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“Music does a lot of things for a lot of people. It’s transporting, for sure. It can take you right back, years back, to the very moment certain things happened in your life. It’s uplifting, it’s encouraging, it’s strengthening.”
“The future depends on what you do today.”